Email Marketing & Design

Email Marketing & Design

Email Marketing & Design can help attract, convert and close your potential customers.

People who buy products marketed through email spend 138% more than those who do not receive email offers. Wow – what great news for marketers! By re-imagining the newsletter and breathing new life into your email strategy, you’ll be able to capture more people who are purchasing from marketing emails every day.

Daker creates beautiful, effective email newsletters that your prospects, leads, or customers will actually want to read.

Email marketing and design Daker

Daker Email Marketing & Design Advantage

Clear, Attention-Grabbing Subject

 To break through this noise, Daker develops a compelling email subject line that inspires your audience to click on and read your email. Remember, if you don’t capture your target’s attention in the subject line, they are never going to see any of the other parts of your email or newsletter.

Actual Person As The Sender

The name you include in the “From” field of your email can have a huge impact on your overall open rates. Daker conducted a number of A/B tests on our own emails, and we have found that sending our emails from an actual person increases both the open and click-through rates for our email marketing efforts.

Company Branding

We make sure your email marketing templates echo your overall company brand. You want the people opening your email to recognize who you are, and remember why they clicked on your email. A consistent brand image, language, and tone helps your audience relate to your content and expands your overall brand experience.

Personalized Content

According to research, personalized emails improve click-through rates by 14%. This is an easy win! Simply include a person’s first name in your email greeting to net a double-digit boost in email click-throughs.

Appropriate Segment

Your email marketing database most likely includes both customers and prospects – all of whom are at varying stages of their buying cycles. When designing a email experience, pay attention to how you segment your list and align your email strategies to capitalize on your list’s needs.

Value Proposition And Context

Your email content should immediately address what your offer is, and why it’s valuable to your audience. Adding a value proposition for your offer as the first sentence in your email copy is the best way to accomplish this.

Obvious, Focused Call-to-Action

Your email should have a single conversion goal, whether it is to download an offer, sign up for a webinar or purchase a product. The call to action button is the link that triggers this action – we make sure that your call-to-action is prominently displayed in your email.

Relevant Images

Incorporating images is another tool to differentiate your email marketing. Visual cues are great tools to ensure every element of your email template engages your audience. Research  revealed that 65% of people prefer emails with mostly images rather than text.

Social Sharing

Social sharing buttons and links are great tools for expanding your email marketing and reaching new potential leads, with very little effort on your part. We incorporate these little babies to help spread the love.

Secondary Call-to-Action

If your email recipients have successfully read all the way through the bottom of your email, make sure you provide some way for them to dive deeper into your content. Daker does this by adding a secondary call-to-action button at the bottom of your page.

Link to Privacy Policy

Using a privacy policy will help combat any potential anxiety your email sales or lead generation sign-ups may cause. This is an easy addition to all your email marketing design templates that will help boost your click-through metrics.

Unsubscribe Link

Daker will always add an unsubscribe link to the bottom of every email marketing message. Sending an email without an unsubscribe link violates CAN-SPAM regulations, can significantly damage your email sender credibility, and can even potentially leave your marketing open to costly fees or litigation.

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